Bally’s Corporation agrees multiyear NBA partnership; makes $100m buyout offer for Allied Esports
On the same day as it announced fourth quarter and full year 2020 results, Rhode Island-based gaming company Bally’s Corporation (BALY:NYSE) formerly Twin River Worldwide Holdings Inc., revealed a multiyear agreement with the National Basketball Association (NBA).
While it’s not exclusive, according to Bally’s the arrangement allows it to use the NBA‘s “official mark and logos” in its online sports betting products while also giving it the ability to access “official league data.”
Ongoin…